WHAT WE DO
Velocity provides a flexible platform allowing brands to choose the services they need, when they need them. Whether you need assistance in Sales, Marketing, Insights or any combination, Velocity has the people and resources to create a custom program suited to your business needs.
Velocity acts as your national sales force, with a team of proven industry experts at every level. From our senior leadership, who have experience in developing national brand strategies, to our Directors, with regional expertise and relationships with key customers, to our distributor managers, who know how to navigate and make things happen, Velocity ensures brand success, and provides more fire power than internal resources will allow.
Areas of Focus:
With a team of experienced professionals, Velocity Marketing Services provides outsourced brand management services. As emerging brands have quickly changing needs, hiring full-time marketing professionals in-house is often imprudent, because a single hire may not be willing or able to offer both the strategic thinking and executional coverage that is needed. Alternatively, with Velocity, a brand may bring on fractional VP-level support for a period of time, to develop or reset brand positioning or marketing plans, and then shift to Director-level support when needed. In other cases, our team can oversee an existing marketer on staff, or fill in a specific capability gap. This flexibility and efficiency creates room for brands to spend precious funds on the in-market support critical to a brand’s success.
Our services include:
- • Brand positioning
- • Targeting strategy
- • Digital marketing
- • Social Media Community Management
- • Shopper Marketing
- • Trade Show Execution
- • Selling Materials
INSIGHTS, a Division of Velocity, conducts shopper insight and business intelligence project work exclusively in the retail food space. In the last 24 months, Velocity Insights has completed projects touching nearly every center-store category and perimeter department on behalf of brands, retailers and investors.
INSIGHTS provides its clients with shopper insights, consumption analytics and market intelligence that are critical to making smart, fact-based business decisions. We explore shopper behavior and product selection motivators, and use that information to inform our client’s decisions regarding:
- • New product positioning and packaging
- • New product claims and ingredient formulation
- • Core-product refinement and repositioning
- • Shopper segmentation and target shopper profiling
- • Brand to brand SWOT analysis
- • Shopper product selection logic or decision trees, and more.
The INSIGHTS team skillfully unlocks critically important consumption behaviors and product selection preferences from relevant shoppers (i.e., a brand’s target customers). We assist both emerging brands, and well-established brands which may need to pivot based on changing consumer trends. We work quickly and efficiently, so that brands can invest their precious time and resources in the activities that drive their sales.
Outsourcing sales is an efficient way to contain costs while retaining and improving the sales process. It allows you to be flexible, test different selling models, and gather the metrics and data you need to grow and maintain your business.
SaaS companies choose Velocity for many reasons.
- • Financial Benefits – with Velocity, your cost of selling is fixed so you can save crucial financial resources.
- • Expertise – SaaS selling is both science and art. Success depends on discipline, creativity, flexibility, and the ability to communicate value to different prospects quickly.
- • Momentum – Sales momentum is crucial. Your Velocity sales team is and will always be there for you.
- • Scalability – As you grow, costs to scale for that growth are proportionally related. Additional salaries, tech licenses, space, and more keep costs high when you are not outsourcing sales.
- • Accountability – Building processes to ensure transparency are expensive, timely, and must be managed. Velocity’s reporting and data insights give our clients full access to performance and their results.
Areas of Focus:
- • Lead Generation
- • Pipeline Management
- • Demos and Presentations
- • Closing
- • Geographic Expertise
- • Technology, commerce, medical, cyber, education and more!
Velocity offers several SaaS outsourcing models to fit your company’s needs. Contact us to customize your plan and partnership.